Font size and choice of colour: The articles themselves, are written in what could be considered a more 'serious' font such as Times New Roman, with the titles being larger in size and varying in font style. This means that the articles have a more women's weekly feel to them, such as Heat magazine. The articles are written in black with some titles written in other colours dependant on the content of the article. Again this gives the article more of a women's weekly feel to it.
Mode of address: The tone of the magazine is casual and informal and so positions the reader to be the magazines 'best friend' or as part of 'in' group. This again conveys the idea that the magazine is a cross between a women's gossip weekly and a women's 'glossy'.
The Content: The magazine contains interviews with celebraties and the contestants of the show, reviews of albums and downloads, fashion and other lifestyle elements. This shows us the genre of the magazine- music and womens lifestyle.
Images: The images are a mixture of staged photoshoots and paparazzi like. The big interviews with celebs, such as the judges, have images that are photoshoots to give a glamours impression of the person being interviewed. Other articles contain more paparazzi-type pictures which give across the impression of the magazine being a women's weekly gossip magazine. As the magazine itself is a mixture of a women's gossip and music articles, it is right that you would have a mixture of both staged and paparazzi style images.
Demographic: The magazine gives the impression that the demographic is women aged 18-30 who like the X Factor.
Language: The language used in the articles is simplistic with no overly complicated words used. The text flows well together making it easier to read, whilst techniques such as rhtorical questions and similes add more intrest and makes the articles more humours. Some of the articles also have a sarcastic tone to them, which again adds a humours edge to them.
Layout: The layout is very like a celb gossip magazine but also like a music magazine, such as NME, with interviews presented with both questions and answers, not a long article. Every article has a couple of images to either show the person being interviewd or re-enforce the purpose of the article. Everything is boxed off and that means that it is easier to read.
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