Font size and choice of colour: The font, like the X Magazine, is more of a 'serious' font and so gives the impression that the article is of a serious nature- in fact it gives the whole magazine this 'serious' look, meaning that it is scene as a serious music magazine. The titles are larger but in the same sort of font, so again showing the serious-ness of the magazine and article.
Mode of address: The tone set by the magazine has a familiar quality to it, making the reader feel like the magazines best friend and so are more likely to continuously buy the magazine as they feel they know it.
The Content: The magazine is focused on the Pop music and so the content is based around that. This means that there are interviews with pop stars and reviews of albums and singles.
Images: Most images are paparazzi like which suggests that the magazine is based around the gossip in the pop music world. However it also includes some staged images which shows that artists in more of a positive light, which adds more appeal to this artists. It also shows that the magazine isn't purely based around gossip.
Demographic: The demographic of the older issues is both male and female (female might be slightly dominant), in their teenage years and take an interest in pop music.
Language: The language used is informal making the magazine more relevant for its target audience. There is a tabloid style of journalism used which again makes it more relevant to the target audience.
Layout: Narrative is broken up into bubbles or blocks, with pictures being dominant in every article. This breaks up any narrative making it easier to read and follow. Some articles are presented like in a newspaper with the text in columns, giving the article more of a serious feel to it.